UTM Builder is an online tool designed specifically for growth and marketing professionals to quickly build marketing links with UTM tracking parameters. By filling in the base URL and UTM parameters (source, medium, campaign name, etc.), the tool automatically generates complete tracking links, making it easy to track the effectiveness of different marketing channels. Supports all standard UTM parameters including utm_source, utm_medium, utm_campaign, utm_term, and utm_content, with real-time preview of generated links and one-click copy functionality. Whether for social media advertising, email marketing, ad campaigns, or content promotion, UTM Builder helps you easily create trackable marketing links and improve data analysis efficiency.
Please enter a complete website URL (including http:// or https://)
Identifies the source of traffic, such as search engines, social media, email, etc.
Identifies the marketing medium, such as paid ads, email, social media, etc.
Identifies the specific marketing campaign or promotion name
Used to identify paid search keywords (optional)
Used to differentiate different content in the same campaign (optional)
Identifies the source of traffic, helping you understand where users come from. Common values: google (Google search), facebook (Facebook), twitter (Twitter), newsletter (email subscription), direct (direct access), etc.
Identifies the type of marketing medium, helping you understand how users found you. Common values: cpc (cost-per-click ads), organic (organic search), email (email marketing), social (social media), referral (referral traffic), banner (banner ads), etc.
Identifies the specific marketing campaign or promotion name, helping you distinguish between different marketing activities. Examples: spring_sale (spring promotion), product_launch (product launch), black_friday (Black Friday), etc. It's recommended to use concise, meaningful names.
Mainly used for paid search ads to identify the keywords users clicked. Examples: running_shoes (running shoes), discount_code (discount code), etc. For non-paid search traffic, this parameter is usually left empty.
Used to differentiate different content or links in the same campaign. Examples: logolink (logo link), textlink (text link), banner_ad (banner ad), button_cta (button call-to-action), etc. Helps you understand which specific content is more effective.
UTM Builder is an online tool designed specifically for growth and marketing professionals to quickly build marketing links with UTM tracking parameters. By filling in the base URL and UTM parameters (source, medium, campaign name, etc.), the tool automatically generates complete tracking links, making it easy to track the effectiveness of different marketing channels. Supports all standard UTM parameters including utm_source, utm_medium, utm_campaign, utm_term, and utm_content, with real-time preview of generated links and one-click copy functionality. Whether for social media advertising, email marketing, ad campaigns, or content promotion, UTM Builder helps you easily create trackable marketing links and improve data analysis efficiency.
UTM (Urchin Tracking Module) parameters are tracking parameters added to the end of URLs to identify the source, medium, campaign, and other information about traffic. By adding UTM parameters to marketing links, you can accurately track the effectiveness of different marketing channels in analytics tools like Google Analytics, understanding which channels bring the most traffic and conversions. UTM parameters do not affect normal link access, they are only used for data tracking and analysis.
Where did your ad budget go? Learn how to use a UTM Builder to track every penny. In just 3 steps, generate standardized marketing links. Combined with QR codes and URL encoding, say goodbye to tracking headaches.
